Case Study: Health Circles x Hambleside Merchandise – Branded Wellness with a Purpose

Client: Health Circles 
Product: Branded Aqua Active Water Bottles 
Objective: Create a thoughtful, sustainable gift for retreat participants that reinforces key health practices and promotes ongoing brand engagement. 

The Challenge 

Health Circles, a wellness organisation specialising in Pilates classes, retreats and workshops, wanted to provide participants with a meaningful gift to take home. The goal was twofold: 

1. Encourage guests to continue integrating the key pilates stretches and wellness practices learned during the Pilates retreat into their daily routine. 
2. Keep Health Circles top of mind as a trusted resource for future courses and advice. 

The Collaboration 

Having met Suzie Munday at a local networking event, Health Circles founder Gillian reached out to Hambleside asking for help with her upcoming project. Booking a free consultation with Clare at Hambleside’s showroom in Waterlooville, Gillian was able to explore lots of possible ideas, see samples and work through what might suit best. She was inspired by a product that aligned perfectly with her values: a branded water bottle. Promoting hydration — a vital element of a healthy lifestyle — the bottle would serve as both a practical tool and a lasting reminder of the retreat experience. 

Hambleside proposed several bottle options with generous print areas to allow for impactful branding. The team also provided hands-on support with artwork creation, ensuring the final design captured the spirit of the Health Circles brand. Gillian worked closely with the art department through a number of iterations to get her design just right.  

The Solution 

The Aqua Active bottle was selected — a UK-made, dishwasher-safe bottle that is fully recyclable at the end of its life. With its strong eco-credentials and functional design, it perfectly reflected Health Circles' commitment to sustainability and well-being. The 180mm x 100mm print area allowed for the design to encompass 10 pilates stretches, plus contact details and a QR code quickly linking participants straight to the Health Circles website. 

Once the design was approved, production was promptly initiated, and the finished bottles were despatched just five days later — arriving well ahead of the event. 

The Results 

The branded water bottles were a hit among retreat attendees, enhancing the overall experience and providing a useful, environmentally friendly keepsake. Gillian was thrilled with the final result, commenting: 

"Delighted. I have had a great response to the new Pilates bottles – I have two more workshops coming up, so will capture some more water bottle moments to share with you!" 

Reflection 

At Hambleside, we love seeing our merchandise in action — serving its purpose, adding value, and aligning with our clients’ goals. A big thank you to Gillian and the Health Circles team for trusting us with this project and for sharing these wonderful product moments! 

To book your free consultation with one of merchandise advisors, get in touch by completing this form. If you are in the Waterlooville/Hampshire area, we would love to invite you into our showroom, however we realise that’s not practical for all. Fear not, we can still hold a consultation with you over Microsoft Teams, Zoom or a good old fashioned phone call.