Event Merchandise

Event Giveaways

A CASE STUDY

To give you some ideas, we recently worked with a festival that wanted to create a line of exclusive event merchandise that featured a festival's logo and the names of the performers. The creative team went all out with their designs and came up with some truly epic merchandise. They had t-shirts that were so cool, you'd want to wear them every day of the week, hats that were so stylish, they could make a fashion model jealous, and tote bags that were so spacious, you could fit all your festival essentials in them.

The event merchandise was a massive hit among festival-goers, with many buying multiple items to commemorate their experience and give to friends not lucky enough to get tickets. To compliment the event merchandise marketing the organizers offered a special deal anyone who purchased event merchandise would receive discount to the festival the following year.
In addition to generating revenue, the event merchandise also served as a form of advertising for the festival. Many people have been seen wearing the event merchandise in public month after - helping to promote interest in the festival for free!

Suffice to say, their event merchandise strategy worked and generated both a significant amount of revenue but presales for next year festival were higher than in any year previous. Yes, we are already working on this year’s event merchandise project!

Event Promotion – Our Tips

Create a Unique and Memorable Event Merchandise Experience

Event merchandise is a great opportunity for marketers to create a unique and memorable experience for their customers. By offering exclusive and high-quality merchandise, you can help customers feel like they are a part of something special. By creating merchandise that is unique to the event, such as t-shirts with the event logo or tote bags with the names of performers, you can help customers remember their experience long after the event is over. In addition, by creating merchandise that is of high quality and that your customers will want to wear or use on a regular basis, the merchandise will serve as a reminder of the event and continue to promote the event long after it's over.

Boosting Revenue with Event Merchandise Sales

Event merchandise can be a great way for you to generate extra revenue for their events. By offering a wide range of merchandise options, such as t-shirts, hats, and tote bags, marketers can appeal to a wide range of your customers and increase the chances of making sales. Additionally, by pricing merchandise at a markup from their cost, you can generate significant revenue for their events. Furthermore, by offering exclusive merchandise deals, such as buy one get one free or a free ticket with the purchase of a certain amount of merchandise, marketers can drive more sales and increase revenue even further.

Exhibition Promotional Products

Using Event Merchandise as a Form of Advertising

Event merchandise can be an effective form of advertising for events. By creating high-quality merchandise that features the event logo or the names of performers, you can create a sense of exclusivity and help customers feel like they are a part of something special. Additionally, by encouraging customers to wear or use the merchandise outside of the event, marketers can help promote the event to a wider audience. This can be done by offering incentives for your customers who wear the merchandise outside of the event, or by creating merchandise that is stylish and fashionable, which customers will want to wear even after the event is over.

Engaging Customers with Exclusive Event Merchandise Deals.

Engaging your customers with exclusive merchandise deals can be a great way to drive sales and increase revenue for events. By offering special deals, such as buy one get one free or a free ticket with the purchase of a certain amount of merchandise, you can incentivize customers to make more purchases. Additionally, by offering exclusive merchandise, such as limited edition items or items that are only available at the event, you can create a sense of exclusivity and help customers feel like they are a part of something special. This can be a great way to create repeat customers and increase brand loyalty.

Designing Event Merchandise that Appeals to a Wide Audience

Designing event merchandise that appeals to a wide audience can be a great way to increase sales and generate revenue for events. By offering a wide range of merchandise options, such as t-shirts, hats, and tote bags, you can appeal to a wide range of customers. Additionally, by creating merchandise that is stylish and fashionable, you can appeal to customers of all ages and backgrounds. Furthermore, by offering merchandise that is affordable and of high quality, you can ensure that customers will want to wear or use the merchandise on a regular basis, which will continue to promote the event long after it's over.

Maximizing Event Merchandise Sales Through Strategic Placement

Maximizing event merchandise sales can be achieved through strategic placement. By placing merchandise in high-traffic areas, such as near the entrance or exit of the event, you can increase the chances of making sales. Additionally, by offering merchandise at multiple locations throughout the event, such as at food and beverage stands, you can ensure that customers have easy access to merchandise and are more likely to make a purchase. Furthermore, by offering merchandise in a variety of price points, you can appeal to a wider range of customers. By having a mix of affordable items and exclusive, higher-priced items, you can cater to different customer budgets and increase the chances of making sales.

Creating a Lasting Impression with High-Quality Event Merchandise

Creating a lasting impression with event merchandise can be achieved by offering high-quality, well-designed merchandise that customers will want to wear or use on a regular basis. By using high-quality materials and ensuring that the merchandise is well-made, you can ensure that customers will be satisfied with their purchase and will want to continue using the merchandise long after the event is over. Additionally, by creating merchandise that is stylish and fashionable, customers will be more likely to wear it outside of the event, which will continue to promote the event and leave a lasting impression.

Differentiating Your Event with Customized Merchandise

Differentiating your event with customized merchandise can be a great way to make your event stand out from the competition. By offering merchandise that is unique to your event, such as t-shirts with the event logo or tote bags with the names of performers, you can create a sense of exclusivity and help your customers feel like they are a part of something special. Additionally, by offering customized merchandise options, such as the ability to add personalization or custom designs, you can create a unique and personalized experience for customers. This can be a great way to create repeat customers and increase brand loyalty.

Leveraging Social Media to Promote Event Merchandise

Leveraging social media to promote event merchandise can be a great way to reach a wider audience and increase sales. By creating social media campaigns that highlight the merchandise and offer exclusive deals, you can drive more sales and increase revenue. Additionally, by encouraging customers to post pictures of themselves wearing or using the merchandise and using hashtags, marketers can create user-generated content that promotes the event and the merchandise. By using social media influencers, you can also reach a wider audience and increase the chances of making sales.

Event Merchandising - FAQ

What are the best event giveaways

The best event giveaways are those that are useful, unique, and memorable. Some examples of popular event giveaways include:

Customized T-shirts or hats: Customized apparel is a great way to promote your brand and create a sense of unity among attendees.Reusable water bottles or coffee cups: These are practical items that attendees can use on a regular basis and are good for the environment.
Portable phone chargers or power banks: With the increased use of smartphones, portable phone chargers are a practical and useful giveaway that attendees will appreciate.
Customized keychains or lanyards: These small items can be easily carried around and serve as a reminder of the event.
Tote bags or backpacks: These are useful items that can be used to carry items to and from the event, and serve as a reminder of the event.
Custom labelled food or drink items such as popcorn bags, candy, or water bottles with the event logo are a great way to provide a tangible reminder of the event and keep attendees energized.
Customized stress balls are popular.

I need some event merchandise ideas

Don’t worry we have you back. Here are some ideas for event merchandise that we have seen work and will effectively promote and generate excitement:

Custom designed t-shirts with the event logo or theme can be worn by attendees and serve as a lasting reminder of the event.

Hats: Custom-branded hats are another great way to promote your event, ideall for summer sun and winter cold.

Water bottles: Custom-branded water bottles can be a useful and eco-friendly way to promote your event, and also encourage attendees to stay hydrated during the event.

Mugs: Custom-branded coffee mugs or travel mugs can be a great way to promote your event and also serve as a practical item that can be used long after the event is over.

Stickers: Custom-designed stickers are a fun and affordable way to promote your event. They can be used to decorate laptops, water bottles, or any other items.

Phone cases: Custom-branded phone cases are another great way to promote your event and serve as a practical item that can be used long after the event is over.

Customized lanyards: Custom-branded lanyards can be a great way to identify attendees and promote your event at the same time.

Customized keychains: Custom-branded keychains are a great way to promote your event and serve as a practical item that can be used long after the event is over.

Customized buttons, patches or badges: They can be a fun and affordable way to promote your event and can be used as a conversation starter among attendees.

Can you supply sports event merchandise?

Yes, we have a huge range of sports event merchandise online, but we can source or manufacture any ideas you have.

Can you supply event merchandise made in the UK?

No problem, we can source all your event merchandise for manufacturers in the UK. This may reduce the choice on a couple of items, but we can offer alternatives if needed.

How to promote an event?

Promoting an event using event merchandise is a great way to generate buzz and excitement leading up to the event, during and even after. Here are some ways to effectively use event merchandise to promote your event:

Giveaway merchandise as prizes for contests or promotions leading up to your event. We have seen this work well when tied into social media.
Sell merchandise at the event itself. This will not only generate revenue, but remember it long after.
If you have a strong brand with a high level of desirability for your branded products, use social media to showcase the event merchandise and build anticipation.
Partner with influencers or celebrities to wear and use your event merchandise.
Create a merchandise "unboxing" video and share it on social media. This can help generate excitement and interest in your merchandise.
Use the merchandise as a way to create buzz for the event, for example, by giving away limited edition items to the first 100 people to arrive at the event. Obviously, we are more than happy to customise a number of your standard items to achieve this!