WHY IS BRANDED MERCHANDISE MORE EFFECTIVE THAN PRINT, WEB, MAIL OR TV?
Promotional merchandise is the only marketing medium that allows you to say thank you to your customers. This can help make that customer feel appreciated and create loyalty to your brand. Research from the British Promotional Merchandise Association (BPMA) shows that branded merchandise is six times more likely to make recipients feel appreciated compared to other marketing mediums like print, web, direct mail and TV.
THE BEST BRANDED MERCHANDISE IS USEFUL
A promotional gift delivers it's full impact when the recipient finds it useful, with the largest marketing area being around your client's desk and pens, calendars, mugs and notepads reported as the most useful items. Promotional items are very clever, in that they motivate your clients to get in touch with you. So, how could you make use of branded merchandise in your next campaign?