1. Branded Merchandise acts as a long term constant reminder of your brand
Offering a useful piece of merchandise means your brand will sit on your customer’s desk or in their car/ handbag/ briefcase for weeks or months after your point of contact, delivering numerous impressions during its lifetime. This enables your brand to be subconsciously embedded into their mind and when they come to look for that alternative supplier, your business comes to mind. Promotional merchandise has the sticking power compared to other forms of marketing like magazine adverts which have a much shorter lifespan.
2. Branded Merchandise creates a bond with a potential customer
A promotional giveaway from a show creates a relationship with the recipient. It may be a pen or coaster, but the potential customer has now seen your brand and deemed your company or the branded product interesting enough to take away. You’ve probably captured their data whilst they were on the stand, and now you have a warm lead to get in touch with and create a longer term relationship with.
3. Branded Merchandise strengthens your relationship with your existing customer and increases customer loyalty
Receiving a piece of branded merchandise is a nice personal touch which makes people feel valued and appreciated. Take a moment to say thank you to your customers for their business over the last few weeks, months, years. Create a lasting bond and show some appreciation with a premium piece of merchandise. A moleskin notebook or Montblanc pen is a real token of gratitude; we can brand many executive brands with your own branding to offer a luxury corporate gift.
4. Tool for getting your key company message across
Want to show how you’re a highly driven and connected company to work with? A powerbank has all the qualities to reflect your brand values and can put the message across in a handy branded giveaway to your customers. Estate agents and radiator keys, construction industry and a bottle opener hard hat, or a leisure centre and a sports bottle, whatever your industry or campaign, we can find an appropriate piece of merchandise to suit your target audience and deliver your brand message.
5. The Stats don’t lie
