Promotional Packaging
Packaging is very important in the promotion of a product. Good packaging and interesting aesthetics will attract the attention of potential customers. Careful design including branding colours, eye-catching design, shape, and form, often leads to a desire to learn more about the product inside. Promotional packaging is all about making your product, marketing campaign or promotional item stand out from the crowd whether this is through a unique shaped box, an innovative design, a mailer or even making your packaging interactive. There are many high-quality, creative, innovative packaging solutions that will suit your campaign.
Good packaging can be influential in the decision to purchase a product. Picture yourself in a store buying body wash (or anything else). You are standing in the aisle staring at all these bottles containing the product you are looking for. You start reading the different bottles and eventually one of them catches your attention for enough time that you actually read what it says. The message is appealing enough that it convinces you to pick it up and purchase it. You went into the store for body wash, but the bottle, not the actual product, convinced you. Even if this was the best body wash in the world, without proper package design you would never come into contact with the product. You didn’t even need to see a television ad or a Facebook advert to convince you. The packaging did all the talking and all the advertising, and it sealed the deal.
The packaging should also be manufactured from the right materials, ensuring that the product inside is not damaged. Potential customers today expect packaging to be environmentally friendly. Consequently, the use of sustainable, recyclable and bio-degradable materials is essential. When designing your promotional packaging, think about your target audience and what would appeal to them most. Also, what kind of message do you want to put across. Although it’s important to make sure your packaging stands out, it is also key to bear in mind that it should be consistent with your existing branding and massage. This is because despite wanting to attract new attention, you still want the packaging to be recognisable as your brand and to accurately reflect its ethos.
You can create a great unboxing experience for existing customers and potential customers. The unboxing experience is the series of emotions the customer experiences as they reach for the box and start unwrapping the product inside. From the moment of purchase, everything leads to the customer opening the box and this should be a memorable, one-of-a-kind experience. Packaging is so much more than just protecting the product; it can emphasize the product’s best features. It’s that gateway that can elevate your product - and company – to the next level.
Below are some examples of promotional packaging.
Remember, first impressions matter and with well-designed packaging, your customers will see a valued brand. Your packaging works as your business card and you want it to look its best. With different styles, sizes, and different types of finishes, I’m sure we have the perfect promotional packaging for your campaign.
Contact us today to talk more about promotional packaging, email [email protected] or call 02392354960.
