Celebrating Promotional Products Week 2014

Why should promotional merchandise be part of your marketing campaign? All this week we are celebrating promotional products of all shapes and forms. Branded products remain to be an incredibly influential tool for businesses to encourage custom and remain in the forefront of customer’s minds. In the latest survey conducted by the BPMA, promotional products were found to motivate over twice as many recipients to take action than the mediums of Print, Web, Direct Mail, TV.* Often, customers love to pick up freebies or promotional items at exhibitions, and it only takes them to use this product once for them to be reminded of your brand. A mug, a pen or sticky note sitting on their desk will remind them of your services. Promotional Products make almost 6 times as many recipients feel appreciated than other advertising mediums.* Give your customers incentives, branded products make for amiable gifts, the more useful they are, the better received they will be. Make your customers feel special with merchandise just for them. Promotional Products invoke loyalty in over three times as many recipients as the effects of the mediums of Print, Web, Direct Mail, TV.* Keep customers coming back to your brand by rewarding their loyalty and maintaining your longstanding relationship. Trust is installed in your brand when you show appreciation with corporate gifts. Promotional products can be used to develop a relationship with new and existing customers. Using promotional products to prove you value your client’s custom is an immediate way of encouraging further business for your company. If you are wondering what consumers think of promotional merchandise when they receive it, 67% of people keep hold of useful promotional items as a constant reminder of your brand (research from the BPMA). This is why promotional products are worth celebrating! What else can encourage new business and keep existing customers happy? Don’t forget your promotional merchandise as part of your campaign; contact us for a full consultation service. Source: BPMA www.promotionalproductsweek.co.uk www.bpma.co.uk