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The Right Choice Campaign, University of Chichester

The student recruitment team at the University of Chichester were looking for an innovative and creative way to convert applicants and reinforce the University as their first choice.

The Brief

The University was looking to execute a direct mail campaign including a branded merchandise item that would be useful to a student and could carry the campaign message “Be confident you’ve made the right choice”.

Our Solution

Beth Coleman, Account Manager, met with the University on-site to propose a range of ideas including the Bottle Kits (our own concept which has seen success for other Education clients).

Hambleside sourced and tested suitable items to ensure they would fit in the bottle before getting sign off from the University. The items selected were:
• Mix & Match Sports bottle, 800ml
• 2 highlighters
• Pen

The project involved supply of the printed products, storage, collation and fulfilment of the Right Choice bottle kit, supply of packaging and address labels. We then mailed the 5000 kits by the most cost effective postage method to potential student home addresses, across the UK and overseas.

The campaign details were communicated to the Outreach Team at the University, who chose to order a further quantity and use the bottle kits as Revision Packs for students as well. The Revision Packs had an additional tri-fold leaflet attached to the neck of the bottle, providing tips on revising making use of the items enclosed.

Think this concept could work for your college or university?

Speak to our Education expert Beth Coleman

beth@hambleside.co.uk or 023 9235 4960

Find out more about us www.hambleside-merchandise.co.uk

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